Analyze how different user segments behave in your product with filters in Continuous Heatmaps
Compare the behavior of different user segments across your most important pages to uncover richer, more targeted insights with filters in Continuous Heatmaps.
Understanding how your ideal customers behave is essential for building a product that fits their needs. You have a hunch about where users are getting stuck or why they aren’t converting but, to validate those assumptions, you need to drill into the data. By filtering data, you can compare interactions of different segments of users across your most important pages to uncover richer, more granular insights. And the newly-released filters in Continuous Heatmaps can help you do just that!
With filters in Continuous Heatmaps, you can easily filter heat data into specific segments for analysis, and compare the interactions of different segments on the same page to determine which one performs better—giving you more targeted insights that help validate assumptions about key cohorts.
Here’s how filters can help you learn even more about your users
- Get more comprehensive insights about your most important user segments by carrying out a targeted analysis of their behavior.
- See which page performs better by setting up an A/B experiment variant and comparing behavior across different segments of users.
- Understand the how and why behind user behavior by filtering for the same segment in both Heatmaps and Recordings.
- Analyze and compare behavior based on your company’s unique user attributes - like what plan a user subscribed to or what industry they’re in - so you can uncover insights that are highly relevant to your goals.
- Analyze and compare the behavior for segments of users who carried out a specific action in your product, like those who completed a purchase v.s. those who didn’t.
Get started with filters in Continuous Heatmaps
If you’re familiar with filters in Recordings, then you’re already one step ahead! Below are the filters you’ll find in Heatmaps (and Recordings 👀). To get started, simply open a continuous heatmap and select Add filter. From here, you can select whatever filters align with what you’re trying to achieve.
For example, if you want to filter by users who exited your product on a specific page and gave negative feedback, simply use the “Exit page” and “Incoming Feedback” filters.
Combine insights for a deeper understanding
Since introducing continuous capture in both Heatmaps and Recordings, we’ve been able to start building a more unified, interconnected experience. With the same data being captured across both Heatmaps and Recordings, this allows you to combine insights by filtering for the same audiences across both tools.
So, now you get a high-level, aggregate view of how users behave with Heatmaps, and the ability to really understand the why with Recordings—giving you a deeper and wider understanding of your target audience.
What’s next for filters in Continuous Heatmaps?
We’re working on allowing you to save filter views as segments in Continuous Heatmaps so you can quickly analyze the groups of users that matter most to your goals.
Looking for some filtering inspiration? Check out these 6 ways you can use filters in Continuous Heatmaps to get more comprehensive insights about your most important audience.
Filters in Continuous Heatmaps are available on the Plus, Business, and Scale plans. Filters are not available on Manual Heatmaps.
