Opt in secrets from my swipe file - Lianna Patch
Conversion copywriter Lianna Patch shares a few examples from her swipe file to showcase how to write and create better opt-ins. What Lianna covers:
The EEEE system for good opt-ins: Enticing, Empathetic, Eye-Catching, and Email-segmenting
The SSSS system of bad opt-ins: Same, Selfish, Stock-y, and Single-segmenting
A live teardown of good and bad opt-ins
A list of different opt-in types you can consider for your customers
