Making a business case for Hotjar
As a product manager, you’re constantly under pressure to make the right decisions about improving your product: where can you have the most impact? Then, you have to be able to justify the decisions you make: how does each change to your product help your users? And align with organizational-level goals: how do product improvements affect business?
Hotjar can help you achieve all these things!
Making a business case for Hotjar
As a product manager, you’re constantly under pressure to make the right decisions about improving your product: where can you have the most impact? Then, you have to be able to justify the decisions you make: how does each change to your product help your users? And align with organizational-level goals: how do product improvements affect business?
Hotjar can help you achieve all these things!
Trusted by 900,000 websites in 180+ countries
No credit card required
56,549 users signed up last month
GDPR- & CCPA-ready
Why product managers need Hotjar
Understand which areas of your product to focus on
Understand why users are taking certain actions
Identify behavior trends across different segments
Add multiple workflow insights with one single tool
Achieve a more nuanced understanding of variant performance
Ensure you work proactively, as well as reactively
Improve your ability to get organizational-level buy-in
Identify improvements across specific layout elements
Collaborate more effectively with your team
Why your boss should care
Allocate company resources more effectively (time and budget)
Improve communication across your team and up to the executive level, through better
Encourage collaboration across different disciplines
Design goals that fit your product most effectively
Trial a new tool without risk (Hotjar is currently running a risk-free trial offer that doesn’t require a credit card. We also have a ‘free forever’ option.)
Ready to get buy-in? Here’s a handy email template
👇👇👇 Use this email template to sell Hotjar to your manager 👇👇👇
Dear [name],
I’ve identified Hotjar as a tool to help us become more profitable at [company name].
Hotjar will help us focus resources and budgets in the right areas, and we can try it risk-free on a trial offer without providing a credit card.
In my role as Product Manager, I understand how vital it is to prioritize in the most effective and efficient way. Hotjar will help me to do this more effectively than I’m able to do right now with my current tech stack.
In business terms, Hotjar will help [company name]:
● Gain much deeper insights into why users make certain decisions
● Optimize tests more efficiently and build better features
● Delight our customers and reduce churn
● Encourage increased LTV through better focus
Thanks for taking the time to consider my request. I’m encouraged by the potential for Hotjar within our company and the benefits it could bring us. I look forward to your feedback!
[Insert closing wording/signature]
Why Hotjar?
Without Hotjar
Overreliance on quantitative data: you don't know enough about why users are taking action
Disjointed workflow around user insights: too many analysis points in too many different tools
Working in isolation and struggling to get organizational buy-in for change
Too much user feedback without the context to explain it
Working too reactively: you need more insights to make better decisions and justify those decisions more effectively
Wasted budget and resources
With Hotjar
Visualize user behavior to understand which areas of your product you should prioritize for improvement
Get a deeper understanding of A/B test and variant performance
Analyze the performance of different pages, including content and layout
Understand user behavior across different segments through user attribute filtering
Add multiple workflow insights with a single tool (e.g. look at recordings to spot an issue and then create a survey)
Enjoy cross-functional team collaboration to help you flag bugs, highlight potential improvements and identify positive use cases
Get started with Hotjar
Trusted by over 900,000 organizations across 180+ countries. It’s free, forever.
No credit card required
56,549 users signed up last month
GDPR- & CCPA-ready
