Recruit user testers survey

Choosing the right participants for user testing is hard.

How do you find people who fit your target audience? Where can we get them without spending thousands on market research? What questions should I ask to ensure I'm getting an unbiased group of users?

This survey template has all the questions you need to help discover users for your next test. It will walk you through a series of questions to help identify and recruit potential testers. You'll also learn how to ask follow-up questions if needed, so that once they've responded they're more likely to be available when it's time for testing. And because this document is in a template, it's easy to customize with your own wording. The best part is that it only takes 5 minutes to set up!

With this survey, you'll:

• Recruit users for you next test

• Find users who match your target audience

• Gather demographic information stress-free

Make it your own:

• Tweak each question in the template or add your own

• Change the color scheme

• Remove Hotjar branding (with Scale and Business plans)

• Pick between full screen, pop-up or external link Surveys

Find users for your next test

Finding users to improve your product is vital. Good user feedback can help you build a product that's right for your audience.

But first, you need to recruit users. There are many ways to find people for your next test. You can use social media, recruit friends and family, or post a call for testers on online forums or websites.

Whatever method you choose, make sure you target the right people. Your test group should be jam-packed with users who can tell you more about your offering.

The more feedback you get, the better. So recruit users and get started!

To get started, you can use this user recruitment survey template. It comes packed with all the questions you need. What’s more, the template is fully customizable, meaning you can change the question order, add your questions, and tweak the design.

Set up the user testing survey in seconds

Getting started with the user recruitment survey is fast and easy. Start by clicking the ‘Get started with this template’ link at the top of the page. 

Once you’ve pressed that you’ll be asked to create an account and verify your email. 

After you’re verified, you’ll be taken straight to the survey template which will be ready for you to send out to customers to start collecting insights. 

However, you’ll also have the option to install the Hotjar tracking code on your site. This tracking code will allow you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the user testing survey to users on a certain page. It’ll also mean you’ll be able to access all four of the Hotjar features.

Don’t worry, installing the tracking code won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). So, to set up your full Hotjar account and install the tracking code, follow these steps.