Author

Derek Gleason

Once an encyclopedia editor, Derek is now the Content Lead for CXL, serving as writer and editor for data-driven marketing articles on the CXL blog.

Blog articles

User research

Qualitative vs. quantitative user research: the answers you will (and won’t) get from each

How much research did you conduct before launching your last marketing campaign? Or running your last A/B test? Who had the final say on your website redesign?

If you want to make better—more profitable—marketing decisions, you need research to back them. Qualitative and quantitative research both have a role to play: together, they give you a rich portrait of what your customers want and need.

Derek Gleason

User research

Qualitative vs. quantitative user research: the answers you will (and won’t) get from each

How much research did you conduct before launching your last marketing campaign? Or running your last A/B test? Who had the final say on your website redesign?

If you want to make better—more profitable—marketing decisions, you need research to back them. Qualitative and quantitative research both have a role to play: together, they give you a rich portrait of what your customers want and need.

Derek Gleason

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