Most companies are surprised to discover that the vast majority of their users have never actually used their product. Not even once.
I am Will Egan, CMO at Ausmed, and designing high-converting customer experiences is my daily job. In my experience, low product usage, poor customer retention rates, weak referral, and low revenue growth can all be traced back to the same problem: poor activation.
The good news is that this problem can be solved by implementing a great customer onboarding experience.
In this article, I will share the five main strategies we implemented at Ausmed that helped us significantly improve our customer onboarding experience and increase our activation rate from 15% to 75% over two years.
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