If you’ve ever followed through with something you thought was a great idea, only to see it fail, then this post is for you.
You see, earlier this year, we killed our mobile app.
It was a painful process. After all, we had invested over 3,500 developer hours and $200,000 into it.
But because of four key mistakes that we made, the app was doomed from the start.
In today’s post, I’ll be sharing with you what those exact mistakes were, as well as the six steps that we would take today to make sure those mistakes never happen again (10 lessons total).
It’s the story of how we failed to take an idea successfully to launch, all because we were focused on the wrong things.
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