The one insight that changed my career – David Darmanin
David Darmanin, CEO at Hotjar, shares the one insight that completely changed his career in design and optimization.
What David covers:
His progression from small testing to truly unlocking impactful changes
Why not all users are made equal
The three types of users you should be aware of (Star Wars reference alert)
Why your customer satisfaction surveys are a lie - Els Aerts
Els Aert from AGConsult shares tips and examples of questions you should or should not ask if you want to get valid survey results.
What Els covers:
Questions that ask people to predict the future (when they obviously can't)
Leading questions that may influence survey results
Why questions biased towards the negative are useful
Why
are always useful
