2 emotional triggers to test - Talia Wolf
Talia Wolf from GetUplift explains the role emotions play in people's buying habits—and how to use this knowledge to apply the right marketing triggers. What Talia covers:
How knowing your customers' emotional triggers can help you create better, higher-converting pages
Social image and self image as emotional triggers
The "Have a / Become a [solution] you can [desirable self-image]" formula
The "The only [solution[ made exclusively to the [most desirable social image outcome]" formula