You don't know if you don't try - Christina Moritz
Christina Moritz, UX Strategy and Research Manager at Crate and Barrel, shares how she used surveys to collect data for her team.
What Christina covers:
The importance of using polls and surveys
How you can generate new insight from a simple survey
Go fast, but not too fast - Niccolò Gloazzo
Niccolò Gloazzo with Kettle and Fire shares a valuable lesson in customer research and tells us why it’s essential to understand your customer before making changes on your website.
What Niccolò covers:
How a small change to Kettle and Fire’s subscription made their churn rate increase
Why it’s important to analyze secondary KPIs
Why your first step should be to listen to and understand your customers
5 one-liners to help with experimentation - Denise Visser
Denise Visser, Product Manager of Team Experimentation at bol.com, discusses experimentation and how you can convince other members of your team that experiments are important for growth.
What Denise covers:
The importance of experimentation
What the goal of every experiment should be
Five different conversation styles to help you convey the importance of testing
